Friday, May 14, 2010

Target Ad Redux

Here's the Target ad for the Coleman tent I tried to post a copy of a few days ago but had to describe instead.  I like it!

In addition to the manual wheelchair user going camping, she appears to have a husband and a son who's playing ball.  The photo goes beyond tokenism because it gives her a context, a family, and portrays her in a nonstereotyped way.  She is independent or interdependent, not dependent.

Since I can't get it posted at a better resolution, here's the tiny url; I don't know if this will work after this week--I couldn't get it to work before.
http://tinyurl.com/2d9a3bx

12 comments:

lauredhel said...

Is this a bit clearer for you?

http://farm2.static.flickr.com/1271/4606675398_16bc960988_o.jpg

Feel free to embed it, it's at my own flickr account.

I love that the wheelchair user is portrayed in context here, as you say. But I still keep looking at the picture and wondering how she managed rolling over all that tufty grassland!

william Peace said...

I agree it is a positive image. But as an avid camper I must say the tent appears to be about the size of an apartment! I would not want to carry that tent too far.

yanub said...

I think that may actually be an accessible tent. Well, partially accessible. It looks like there is no lip on the entry into the first room. If I had someone to help put the tent up, I would seriously consider owning a tent like that.

FridaWrites said...

Lauredhel, wow, thanks! I will embed this shortly, am kind of headachy for tech stuff for a bit. I'm imagining an invisible pathway just in the foreground the photographer's standing on--I did think the same thing.

William, yes, ours is a lot smaller--for four people. People would be packing a whole lot to go inside that tent. Some of the state parks you park right next to the campsite rather than hiking in, but that would still take up both tent spaces on a site I think.

Yanub, it does appear accessible in this picture, but in the paper ad, you can see a lip. Honestly, with the effort involved, I would probably go with a smaller tent that's less accessible. Then again, more headroom and being able to put things in where you can get to them (like a chair) might lead to a lot less pain. Trying to maneuver in a tent (or just get up) can be pretty painful for me.

yanub said...

I was pretty impressed by the upper body strength of the woman in the picture, too. All that field! I bet she was the one who hauled the tent, too. So, I supposed, if there is any lip at all on the entrance, it trembles in fear at her mighty approach and retreats.

My own tent was bought strictly on the grounds of being both easy to set up and easy to change garb in. It's pretty big for something one person can set up, but nothing like the one pictured.

FridaWrites said...

Oh yeah, if you're putting Renaissance garb on in one, you definitely need some space--I've worn one of those nice costumes. We need to meet up for one!

With the power wheelchair or a scooter, I'm limited to camping sites with power overnight and have to bring an extension cord. If I get a converter, I can do some charging in the van, but don't want to run its battery down.

FridaWrites said...

Lauredhel, the image says it's temporarily unavailable. I'll check back on it.

Lene Andersen said...

It really is a fantastic ad!

(of course, there's part of me that wonders about bumping along on the grass in the middle of the - also accessible? - woods, but that's because my brain's weird.

FridaWrites said...

No, I wondered the same, but I've done too much bumping along in the grass, which can be taxing. A lot more difficult in a manual wheelchair, I'll bet!

Katja said...

I'm glad you found it and post it, thanks.

On the grass issue, here's the doohickey I am currently lusting after to solve that problem: http://gofreewheel.blogspot.com/

(The website is pretty amateur looking, but the inventor is an active member in the CareCure forums, and it looks like a lot of people really like the FreeWheel.)

Elizabeth McClung said...

That was might thought too Lene, I thought, "Wow, she must be really good at balancing on her back wheels and what if it rains?" - but I am glad there is representation that isn't bad press (unlike the 'More cheerleaders have spinal injuries than other sports....but remain with spirit and pluck" article I read/watched'). The idea of wheelies going out and doing something is challenging sometimes to wheelies too, so while a trail to an accessible site would be nice, at least this is pushing positive boundries

FridaWrites said...

Katja, that looks like a great device to boost maneuverability over rough terrain. The only other thing I've seen that might help is the battery operated wheels, but those work differently. I'm wondering if a manual wheelchair wouldn't work better for me outdoors--if I can get seating comfortable enough, and I'm not sure I can. But compactness is nice.

Elizabeth, you're right about cheerleading. One in our town was paralyzed, apparently partially she is able to walk some now. That's a very high risk sport.